The brief: to create an identity for PCUK’s new fundraising campaign ‘Bake a Difference’. This is a national campaign that will run throughout November in Pancreatic Cancer Awareness Month. The campaign asks supporters to hold a baking event such as a bake sale, afternoon tea party, coffee morning, but it could be anything baking related. Materials should reflect a more light-hearted tone and be playful, fun and identifiable as fundraising materials.
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