The brief: to produce a set of printed materials sent to Marie Curie Cancer Care supporters to encourage more to leave a gift in their Will, and provide a platform for other fundraising teams to talk about their activities. The intention was that the targeted supporters felt special and valued when receiving a Gift for the Future invitation. Upon receipt of an invitation, supporters may have experienced a variety of emotions, especially when reminded of loved ones who may have been cared for by Marie Curie. Therefore, a less commercial approach needed to be taken, which must be reflected in the design, style and content.
Leave a Reply