Experience, skills and expertise

Kathryn has the following experience:

  • 25 years, 18 of those as an independent freelance designer
  • she has established a fantastic working relationship with clients during this time, working on dozens of successful projects, and as a result has an intuitive understanding of their brand, positioning and needs when briefed
  • working with individuals, large organisations, in-house design teams, marketing and buying departments, and project and account managers
  • clients have included arts organisations, professional bodies, retailers, large and small charities, education trusts, schools, universities, event organisers, national art galleries and museums, and publishing companies
  • working on many projects, large and small, from receiving the brief, writing proposals, pitching and concept presentation, liaising with the client through design development to proof stages, production of artwork and handover to print
  • briefing illustrators and photographers, from conception to development and final delivery
  • art direction of many projects, from concept, initial sketch layouts, sourcing and briefing photographers, finding props, models and locations

Kathryn’s skills and expertise

  • an ideas-driven portfolio
  • an acute sense of design, layout and conceptual thinking with confidence in expressing ideas
  • hands-on and self-motivated with an ability to ensure projects are delivered to brief, on budget and on time
  • articulate, with a love of the written word
  • attention to detail, typography and colour, and a love of the tactility of print
  • extensive knowledge across Adobe Creative Suite
  • the ability to run projects from concept stage to final delivery, being proactive and confident in communicating thoughts and ideas
  • very strong work ethic and desire to deliver the best possible solution for her clients
  • enjoys working on multiple projects at any one time in a fast-paced environment, and thrives under pressure
  • strong time management and organisational skills
  • intellectually curious, and enjoys seeking inspiration from many different sources

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